ZYCH is a casual luxury handbag brand that is defined by sumptuous soft leather and modern designs for chic women worldwide.
The ZYCH brand traces its roots to the Tracy Zych New York brand that was founded in 2004, when designer Tracy Zych made her dreams of designing a handbag line into a reality by gaining representation in an esteemed New York showroom. Ashley Zych soon joined the business and the sisters moved to Los Angeles to grow the Tracy Zych New York handbag label. Tracy and Ashley quickly established themselves in the fashion industry with their signature style of handbags that embody luxury through the use of sumptous soft leathers, bold hardware and modern designs that have captured the hearts of women worldwide.
The Tracy Zych New York brand found its success with the launch of the Edie bag that was inspired by fashion icon Edie Sedgwick while modern day Muse British actress Sienna Miller brought the Edie bag to life. It just so happened at that time Sienna Miller was starring in “The Factory Girl” as 1960’s underground film star, socialite, and Andy Warhol’s superstar Edie Sedgwick. The Edie bag has adorned the arms of socialites and Hollywood celebrities such as Sienna Miller, Rachel Bilson, Halle Berry, Selena Gomez, Hayden Panettiere and Vanessa Minnillo-Lachey.
Tracy Zych New York handbags have been featured in numerous magazines from around the globe including People Magazine, In Style, Lucky magazine, US Weekly, AHLAN!, In Touch and Glamour to name a few.
Designer Tracy Zych currently resides in her hometown of Ocala, Florida which is a city that is best known for its sprawling horse farms.
In 2012, the ZYCH brand launched a capsule collection of racing inspired handbags to be sold online only.
FOR THE LOVE OF RACING
Inspired by dedicated race fans designer Tracy Zych sought to expand the
Tracy Zych brand by creating a line of handbags that caters to not only the
fashion industry but also auto racing enthusiasts. The checkered collection
combines the quintessential design elements that the Tracy Zych brand is
known for with the iconic black & white checkered print that is synonyms with
the sport of auto racing.
The checkered collection features six distinct styles ranging from chic shoulder
bags to statement clutches and the brands signature Edie bag.
THE ZYCH NAME
Tracy will continue to run the handbag business under the umbrella of the
Tracy Zych, LLC brand but in honor of embarking on this new chapter has
chosen to shorten the trade name of the brand to ZYCH.